Communications Strategy & Integrated Marketing
This involves creating a plan for how we communicate with our audience. It includes figuring out who we want to reach, developing campaigns, crafting messages, planning our content, and telling our stories. Share information through various platforms such as websites, email, social media, and printed materials.
Leadership, Collaboration & Creative Operations
Engaging with various stakeholders, working together across different teams, setting clear priorities, guiding innovative ideas, and collaborating closely with university leaders, campus partners, internal teams, and outside organizations.
Brand Strategy & Creative Direction
Brand management involves overseeing how a brand is represented and perceived. This includes developing a consistent visual style, creating guidelines for using the brand's elements, designing logos, developing marketing campaign ideas, and setting clear creative standards for all communications. Essentially, it's about ensuring everything related to the brand looks good and communicates the right message.
Audience, Alumni & Advancement Engagement
Focus on connecting with students, teachers, staff, alumni, donors, volunteers, future students, and the community. This includes activities like events and programs, membership opportunities, benefits, and ways to share updates and advancements.
Digital, Web & Content Management
Planning how a website should work, managing content on the site, creating engaging articles and pages, designing promotional web pages, sending out email updates and newsletters, organizing how information is presented, advertising online, ensuring the website is easy to use, and overseeing content quality.
Project, Budget & Production Management
Managing a project involves several important steps. This includes gathering initial ideas, creating timelines, estimating costs, coordinating with suppliers, and setting up production details. Then, there are processes for reviewing work, obtaining approvals, ensuring quality, and finally delivering completed products in various formats, such as print, digital, and other media.
Analytics, Measurement & Optimization
Analyze how websites and online campaigns are performing by looking at various data points. This includes understanding how many people are visiting, how they interact with the content, and how well efforts are paying off. Track specific goals, compare results to industry standards, and look for patterns over time. Utilizing tools like Google Analytics and Sprout Social, among others. These tools help understand the audience better and improve online presence.
Accessibility & Inclusive Communications
Ensuring that everything is easy for everyone to understand is essential. This includes designing documents and websites to be accessible for everyone, including individuals with disabilities. It involves organizing information clearly, simplifying navigation, and making sure that text is easy to read. Additionally, using colors that contrast well with the background enhances visibility and understanding of the content across printed materials, digital platforms, and websites.
