Mike Ibanez

Create communications for high-visibility university initiatives within the Office of the President, supporting institutional priorities, university storytelling, reputation and campus engagement. Produce websites, email campaigns, newsletters, digital advertising, presentations, publications, print materials, event communications and university brand assets for students, faculty, staff, alumni and community audiences.

Lead the development of campus-wide templates that improve brand consistency, accessibility and production efficiency across departments. Also lead the development and ongoing improvement of the university’s campus-wide logo creation process, helping standardize requests, file preparation and delivery while making approved assets easier for campus teams to access and use.

Each format requires a different approach. Emails must communicate quickly and work across devices. Websites need clear structure, accurate content and accessible navigation. Publications must remain cohesive across multiple pages and rounds of revision. Print projects require attention to specifications, production methods, budgets, vendors and delivery schedules.

Stay involved from the initial discussion through final production. Collaborate with communications leadership, writers, project managers, photographers, videographers and campus teams to organize content, establish the visual direction, address feedback and guide projects through review and approval.

Maintain a consistently high workload while managing multiple projects, competing deadlines, revisions, accessibility requirements, quality control and final file preparation. Keep the work accurate, accessible, brand-aligned and visually consistent while considering how each audience will experience and use the final piece.

Built and managed communications that kept alumni informed, involved and connected to Cal State Fullerton. Managed six social media accounts while overseeing the alumni website, email campaigns, newsletters, landing pages, event promotions, graphics and print materials.

Planned and produced content for alumni programs, benefits, events, volunteer opportunities and university news. Adapted each message for the appropriate audience and platform, coordinating web updates, email production, social media scheduling, visual design and event support across multiple campaigns.

Served as the office photographer for alumni events and programs, capturing images for web, email, social media and print use. Also planned, recorded, created and edited video content to promote events, share alumni stories and support engagement efforts.

Partnered with advancement and alumni engagement staff to turn program goals into timely, useful communications for graduates, donors, campus partners and community members. Maintained editorial calendars, responded to changing priorities and kept content accurate and current.

Strengthened the alumni program’s digital presence by expanding social media activity, improving content flow and creating a more consistent voice and visual experience across web, email, social media, print, photography and video.

Provided senior-level design and production support for Santa Monica College's Marketing and Communications Department, creating branded print and digital materials for departments, programs, events and campus communication needs.

The work centered on clear layout, strong typography, visual hierarchy, accuracy and clean production. Campus partners brought a wide range of needs, from event promotion to program communications, and each project required a balance of message clarity, brand consistency and practical execution.

Print-ready files, production details and final output were handled across a wide range of college materials. The role called for speed, precision and sound creative judgment from initial request to completed piece.

Managed creative and marketing projects across three residential dining halls, one quick-service restaurant, a resort and lodging operation, conference services and catering. Oversaw marketing across email, digital, print, content, menus and special promotions, ensuring communications were accurate, engaging and consistent across channels.

Projects included print and digital marketing, web content, internal communications, promotional campaigns and operational materials. Responsibilities covered project intake, design, content coordination, vendor communication, approvals and production, with a focus on delivering polished work on schedule.

The role required close collaboration with campus partners to define communication needs, organize information and develop effective creative solutions for different audiences and service areas. It also strengthened my ability to manage multiple active projects while maintaining clarity, consistency and a strong visual standard.

Designed and maintained web, print, email and signage communications for UCLA Transportation, supporting campus transportation services, operational updates, wayfinding, marketing materials and customer communications.

The work included websites, email campaigns, signage, print collateral and digital graphics for a wide range of campus audiences. Web content required steady attention to usability, navigation, accuracy and timely updates, especially when service information needed to be clear and easy to act on.

Internal collaboration helped keep information organized, consistent and useful across channels. This role deepened my experience in service-focused communications, where timing, clarity and accessibility are as important as design quality.

Supported UCLA Staff Assembly, a university-wide staff organization, through website updates, social media content and promotional communications.

Web content covered staff programs, events, awards, scholarships and resources. Promotional materials and digital updates helped increase visibility across the UCLA staff community and supported staff engagement throughout the year.

This role added experience with internal audiences, volunteer leadership and campus-wide communications where clarity, timing and consistency were essential.

Managed UCLA Transportation's primary website and internal web pages, building a strong foundation in web content, service communications and digital design.

Department websites and internal pages were maintained for operational communications, customer service and campus information needs. The role included web updates, content organization, accuracy checks and ongoing maintenance to keep information timely and useful.

This early work shaped the way I approach digital communications today: information should be easy to find, easy to understand and built around the people who need it.

Provided customer service, parking and campus access support for students, employees and visitors during general campus visits and large university events.

Answered questions about parking, directions, campus access and visitor procedures. Assisted customers with purchasing parking permits at kiosks and in the front lobby, explained permit options and helped resolve basic payment or transaction issues.

Supported parking enforcement, monitored parking areas and communicated university parking regulations. During major events and high traffic periods, assisted with crowd control, pedestrian movement and vehicle flow to help maintain a safe and organized campus environment.